I thought about this name back in 2007 when arguing about information architecture on the Econsultancy forum and taking the side of those who think that web designers, analysts and developers are able to define website information architectures as part of their jobs (as opposed to necessarily having to hire a specialist).

I hold a B.Sc. in Architecture from the Welsh School of Architecture too, but that’s not particularly relevant.

architxt.net and keeping things simple

The idea behind the site’s design is to showcase what I describe as “simple, text-centric websites” on my homepage. I’m a big fan of type and the written word. I love design too but let those with the right skills make the web look prettier.

Simplicity and clarity is what I aim for. The strategic thinking, planning, design and build are the services I offer to achieve that.

My background

I started out in 1998 as an HTML coder for NRI Resources Ltd. and now contract at the Department of Justice, Victoria. I’ve worked in London, Rome, Taichung (Taiwan) and now are in Melbourne.

I have never worked for a web design agency but have worked with a few including Nomensa, Line and Reactive. I know the web design process very well and whether experts are providing value for money.

As a freelancer I have worked on small projects of my own and for friends and family. Currently I am working on Rome Rentals Co. (and will blog about this site soon).

To recap, I am a freelance web designer with significant experience on the client side offering a service to build simple and elegant websites.