I haven’t had much ‘bandwidth’ since then.

I’ve also recently become a father, so the little time I had for personal projects has been reduced to a handful of minutes per day.

I’m blogging from work now. Shhh….

On 30 May I start my new job as Online Marketing Executive for a software house and will be doing the type of work I love the most: getting my hands dirty with content, coding and analytics. I look forward to tracking progress over time.

Working for an agency has been an interesting experience. I’ve learnt a lot about business and the importance of keeping a healthy margin on everything one does.

I suspect, though, that agencies have different relationships with their balance sheets. Of course, profit is the imperative… it keeps staff employed and happy.

But I think I was unfortunate enough to work for an agency with an old school mentality and CFO-dictated strategies: without the numbers you don’t get the resources.

But without resources you don’t get the numbers, surely!

And in my line of work you need to invest in R&D to keep up with change.

The job made me tired. I had little time to add value to what I did. I was the only digital resource for an agency with big digital ambitions. Clients know that.

I’ll post more about my agency-side experience because I learned a lot of lessons which I think will benefit client new media professionals working with external suppliers.

Back to work now, but counting the days.

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